Monday, August 29, 2011

Anorexia Ad

http://www.time.com/time/world/article/0,8599,1666556,00.html

This shocking ad posted by clothing designer Nolita was on a billboard in Europe. Obviously it is opposing anorexia and was targeted at the fashion industry. The message the photo is sending is opposition to the use of unhealthy models that become role models for young women. The woman in the picture is a known anorexic whom died at the early age of 28 due to complications of her disease. Her nude body is wasted away from malnutrition and her skeleton is clearly visible. The blank gray background makes her stand out even more and also helps the brightly colored text pop. This ad was purposely put up right before the round of summer-spring catwalk shows and hit the industry hard. Although many designers supported the ad, it was also shunned and called scandalous. The ad brings attention to the growing problem of anorexia in today's fashion world and brings forth a challenge to end the disease. Nolita's advertisement aims to change the industry by showing what comes of anorexia. I support his views and his attempt because young girls should have healthy role models to look up to, not some fake, sickly woman that is starving herself to fit in clothes.

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